NORFOLK, VA (WVEC-TV) -- It's that time of year again when Salvation Army bells are ringing. Those red kettles are out, but there's something new happening with them around Hampton Roads.

The Salvation Army wants to reward you for your donations. To do that, they're holding a selfie challenge. When you make a donation, take a selfie and post it to social media with the hashtag #rkr757 or #redkettlereason757. The person who takes the selfie that gets the most likes each week up until Christmas Eve will win a prize. The Salvation Army hasn't announced what that prize is just yet, but they promise the prize will be good!

This morning at the Red Kettle outside Farm Fresh at JANAF Shopping Center in Norfolk, Robert Savage brought his dog for a sweet selfie that he hopes will win.

"I like it," Robert said. "It's a great cause and they do a great job."

Last year, thanks to the generosity of Hampton Roads, the local Red Kettle Campaign raised $475,000 to support Salvation Army programs that help many people -- programs like The Salvation Army's Feeding Program, their 19th Street Men's Shelter in Virginia Beach, the H.O.P.E. Village Women's residence, and Christmas programs like The Angel Tree, which 13News Now co-sponsors. It provides gifts of clothing to children whose families may not be able to afford it.

The Salvation Army decided to enact the selfie challenge to take advantage of the power of social media and to try to attract younger donors -- like more millennials.

Robert's dog qualifies as one of those millennials.

"Social media is everywhere," said Jamilla Walker, Salvation Army spokeswoman."We decided to take our Red Kettle Campaign and mix it with technology. We want to say thank you for donating."