CHESAPEAKE, Va. (WVEC) -- H&M is now open at Greenbrier Mall!

The clothing store opened its doors to shoppers at noon on Thursday.

To celebrate the new store, H&M offered the first 300 customers in line an H&M Access to Fashion Pass. These passes will have various values between $10 and $300.

Customers who garment recycle on opening day will also be entered to win a gift card from $50 to $500.

There are 15 other H&M locations across the Commonwealth, but the only other location in Hampton Roads is at MacArthur Center in Norfolk.