NORFOLK, Va. (WVEC) -- The National Retail Federation expects Halloween spending to rise this year by 8.3 percent, which translates into spending of roughly $9.1 billion.
A large amount of shoppers will head to specialty stores for their Halloween needs. Many others will do their shopping online.
Although more people tend to head to brick-and-mortar stores, mom-and-pop shops still are struggling, finding competition from online sales particularly difficult.
"This last year has been tough for us. We've seen a decrease in sales. But we've always had everything. Our prices are good, we've always have a huge variety," said Betty Hermann, owner of Novelties Unlimited on 21st Street in Ghent. She's owned the store for nearly 40 years.
The store has something for everyone looking to get a little or a lot spooky.
Hermann told 13News Now superheroes are always popular and traditional costumes never go out of style.
"Overall, there's still the witches, the skeletons, the ghosts, you know, Harry potter is still popular," Hermann said.