NORFOLK, Va. (WVEC) -- The creators bill at as "the smartest baby bed ever made."

It's called the "SNOO" and is tech for parents with a newborn. The technology is meant to take some of the stress out of parenting, and was developed by a famous tech designer and a well-known doctor.

All on its own, the SNOO can rock the baby, uses white noise to soothe the baby, and even picks up the pace and volume if the baby starts crying.

But one thing that might make you cry like a baby is the price tag: it costs a little over $1,100.