NORFOLK, Va. (WVEC) -- Lidl continues its expansion in Hampton Roads and on Thursday, the first location in Norfolk will open its doors.

The store will be located on at 6440 North Military Highway, and will open at 8 a.m. on July 20. Norfolk Mayor Kenny Alexander will hold a ribbon-cutting ceremony at 7:40.

The first 100 customers to arrive will receive a wooden coin for a chance to win up to $100 in Lidl gift cards. Shoppers can also sample an array of Lidl's products and get a complimentary Lidl reusable bag while supplies last.

Customers will also be able to take advantage of special grand opening offers.

In the past month and a half, the German grocery chain already opened two locations in Virginia Beach, one in Hampton, and one in Chesapeake.

In total, the company plans to open at 12 locations across Hampton Roads.