VIRGINIA BEACH, Va. (WVEC) -- People across the country are celebrating the holiday season. For some that includes purchasing a Christmas tree.

In Virginia, Governor Terry McAuliffe announced December as Virginia Christmas Tree Month. There's more than 500 tree farms in the state.

The Virginia Christmas Tree Growers Association projects the industry will contribute $40 million to the state's economy.

Jim Bright and his wife Anne run "Bright's Farm," in the Pungo section of Virginia Beach. Bright tells 13News Now 4,000 trees sit on his five-acre lot. Each year the couple looks forward to welcoming their customers, who are like family.

He also says the weather destroyed several hundred trees.

"Too much heat, it affected the trees and brought in insects, and then we had the two big rains, one from the hurricane and the one from before," said Bright.

He sold out quickly due to having fewer trees.

Near the intersection of Rosemont Road and Silina Drive, Ron George sells trees from Nova Scotia. He hires local workers, and says he donates money to Bow Creek Presbyterian Church where he sets up shop.

"Your clientele, they come in, they're in good spirits, and it makes our holiday too," said George.