WILLIAMSBURG, Va. (WVEC) -- Midtown Row.

That's the name of a new proposed development near The College of William and Mary. Builders want to transform the area near Monticello Avenue and Richmond Road.

The plans call for keeping several stores inside the Williamsburg Shopping Center, including the ABC and Food Lion stores, and adding a 5-story hotel, several apartment complexes and new retail shops.

The proposed project is getting mixed reactions.

Kim Gill has lived in Williamsburg over 20 years. She's not sold on the more urban and edgy look developers are going for.

“I think it's ridiculous,” Gill says. “Tourists come here specially for the colonial area. This (project) is out of character for the area.”

Jessica Richardson has lived in the area 10 years and says it's time for a facelift.

“I think it is excellent because every time I drive down here it looks like it's falling apart,” Richardson says. “I think it will bring in a lot more people.”

Nearly a hundred people went to a public meeting a couple weeks ago to give their input on the proposed project.

There is another opportunity for people to give their opinion, comments and concerns on Wednesday at 3:30 p.m. during a city planning commission meeting.

The planning commission will then come up with recommendation and take it to city council.

Midtown Power Point for Business Roundtable by 13News Now on Scribd