Speaking from experience, running a company's Twitter account isn't an easy task. People who tweet at you are frequently angry -- sometimes for good reason, sometimes because they're just spoiling for a fight. Every social media manager has dreams of tweeting back the sick burns they mutter to their coworkers.
Well, Wendy's went and did it.
The purveyor of square hamburgers has just decided to go all-in on its Twitter account.
Now, most of the stream is still filled with "Oh no! Please DM us with your phone number and we'll try to make it up to you." But when someone tried to besmirch Wendy's non-frozen beef, Wendy's went to work.
It started with an innocent marketing tweet.
Our beef is way too cool to ever be frozen. 😎 pic.twitter.com/QuXECJtlq5— Wendy's (@Wendys) December 30, 2016
A Twitter user took exception to this. We can't link you to the original tweet, because the user deactivated his or her account after being badly embarrassed by a corporate social media account. Thankfully, screenshots exist.
if you're having a bad day today, just remember that you didn't get dragged by a fast food company on twitter pic.twitter.com/gUSuHwZLQR— ΓRΛX@MAGFEST (@Fraxtil) January 2, 2017
And they didn't even have to add "delete your account." The dude just up and did it after this classic burn:
@NHride You don't have to bring them into this just because you forgot refrigerators existed for a second there.— Wendy's (@Wendys) January 2, 2017
Since then, Wendy's has been emboldened by their success.
@VickyRich31 At a farm a few miles away from where most get their circle cows.— Wendy's (@Wendys) January 3, 2017
And even summed up their prime job qualifications:
@clscalici Job requirements include infinite patience and encyclopedic knowledge of cheeseburgers.— Wendy's (@Wendys) January 3, 2017
Keep on living the dream, Wendy's social media team.