CRANBERRY, PA. - Teen clothing retailer rue21 is closing about one-third of its stores nationwide as it focuses more on its online business.
The privately held company is shuttering nearly 400 stores, leaving it more than 700 stores in 48 states.
The company is based in Cranberry, north of Pittsburgh. In a Facebook post , it called the decision to close the stores "difficult but necessary." Like many brick-and-mortar retailers, it has been battling declining mall traffic amid strong competition online.
The company didn't say how soon the stores will close, though its website is promoting store-closing sales.
In Hampton Roads, the following stores at these locations are slated to close:
- Harbour View East, Suffolk, Va.
- Lynnhaven Mall, Virginia Beach, Va.
The following statement was provided to our sister station WZZM 13:
"As part of our ongoing business transformation into a more cost efficient operator, we are closing unprofitable stores across our fleet in order to focus on our many hundreds of highly profitable locations. The exact number and timing of these closings will be determined in the coming weeks."
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