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VIRGINIA BEACH - It was 'lights, camera, action' at near the Rudee Inlet Bridge in Va. Beach on Thursday morning.

Off-duty police were directing traffic, alternating shutting down north and southbound sides of the bridge, for a commercial.

City spokesman Marc Davis told WVEC.com that the Hampton Roads Honda Dealers are shooting in and around the resort today.

They were filming at the bridge around 9:30 a.m.

Davis said the city's Special Events/Film Office reported the shoot would take place in several locations Thursday, including the fishing pier, the Cavalier Hotel and along Shore Drive.

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