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VIRGINIA BEACH -- The 40th Annual Virginia Beach Neptune Festival kicked off Friday.

Organizers expect hundreds of thousands of visitors will be coming to the Oceanfront, having an estimated $18 million economic impact.

But just in time for these visitors is a new law that raises fines for illegal parking in residential neighborhoods from $35 to $70.

'I'm from out of town and I am leaving tonight. That is a bit much,' said Pat Bertrand from Wilmington, North Carolina.

After 8 p.m., cars without proper stickers and permits will be considered illegal and the $70 fine will apply.

The law went into affect Tuesday and is designed to keep neighborhoods quieter in the evening.

Click here for information on parking lots at the Oceanfront.

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