VIRGINIA BEACH -- The 40th Annual Virginia Beach Neptune Festival kicked off Friday.
Organizers expect hundreds of thousands of visitors will be coming to the Oceanfront, having an estimated $18 million economic impact.
But just in time for these visitors is a new law that raises fines for illegal parking in residential neighborhoods from $35 to $70.
'I'm from out of town and I am leaving tonight. That is a bit much,' said Pat Bertrand from Wilmington, North Carolina.
After 8 p.m., cars without proper stickers and permits will be considered illegal and the $70 fine will apply.
The law went into affect Tuesday and is designed to keep neighborhoods quieter in the evening.
Click here for information on parking lots at the Oceanfront.