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RICHMOND (AP) With the long holiday weekend ahead, state and local officials are aiming to reduce traffic deaths across Virginia.

They'll begin delivering that message Tuesday with a series of news conference around the state. The first is in Richmond with Gov. Terry McAuliffe and law enforcement officials, including Col. Steve Flaherty, the superintendent of Virginia State Police.

There's an 11 a.m. press conference at the Bowers Hill interchange in Chesapeake to discuss the new Drive to Save Lives traffic-safety campaign. Officials say the campaign is two-fold: to reduce traffic deaths by 15 percent in 2014 nationwide and within the Commonwealth; and improve officer safety on our highways.

The campaign comes days before the Memorial Day Holiday weekend, the traditional start of the summer travel and tourism season.

Organizers of the traffic safety campaign say they hope to reduce traffic deaths by 15 percent this year.

Check the road conditions as you head into or out of Hampton Roads on WVEC.com.

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