NORFOLK - Sharing story time with your child from infancy is crucial to his or her future success in school.

Primrose Preschools has partnered with Reach Out and Read nationally to promote the importance of teaching children to learn and love to read.

Tip 1: What is Reach out and Read?
Reach Out and Read is an evidence-based early literacy and school readiness program which promotes reading aloud.
-CHKD's Reach Out and Read program makes early literacy as much a part of pediatric care from ages 6 months to 5 years as receiving immunizations.
-Each child is given a brand new age appropriate book during each well-child visit.
-Our pediatric providers use books during the well child visit to help measure developmental milestones and offer guidance to parents and caregivers about the importance of reading aloud to children.
-Our primary care practices have more than 125 pediatricians, nurse practitioners, and physician assistants that participate in the program throughout Hampton Roads, The Peninsula and NE North Carolina.

Tip 2: What is the relationship with Primrose Schools and Reach Out and Read?
-The first five years of life are the most critical for learning because that is when children are able to form connections between brain cells and begin that all important phase of language development.
-Because we cater to children ages 6 weeks to 5 years, we recognize the importance of a literacy-rich environment in the home as well as at school. Primrose Preschool partners with Reach Out and Read National and our local schools in Virginia Beach and Chesapeake have partnered with CHKD to re-enforce and this very important fact.

Tip 3: Upcoming literacy celebration.
-The early literacy celebration is a collaboration with Primrose Schools, Reach Out and Read, and Scholastic to share the importance of teaching and early language learning.
-Primrose Schools will join Reach Out and Read and Scholastic books to combine reading and family fun.

Primrose Schools in Virginia Beach and Chesapeake are opening their doors from 10 a.m. to 2 p.m. on Saturday, July 20. Families can enjoy interactive story reading and other summer fun activities.

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