VIRGINIA BEACH -- Beach season is here and just in time for summer, there's a groundbreaking sunscreen on the market promising to be a triple threat when it comes to sun protection.
Triple Protection Factor 50 or TPF 50 became available just this month. It does more than just prevent sunburns. Its maker, Elizabeth Arden Rx, says it's proven to actually help prevent non-Melanoma skin cancers.
For skin cancer patients like 30-year-old Allie Schoultz, it couldn't come at a better time. Last summer, a lifetime of sun exposure took its toll. She was diagnosed with skin cancer on her foot and shin.
'While I knew it was something wrong, I didn't think melanoma,' explains Schoultz.
She says non-melanoma cancers like squamous cell and basal cell are keeping her on high alert. Schoultz says she takes a lot of precautions when spending any time at all outdoors.
'Even the moisturizer I use for my face has a sunscreen in it and then I use another sunscreen on top of that. I try to use like SPF 50 or 55,' she says.
She's not alone. According to the Journal of Drugs in Dermatology, the two non-melanoma cancers are the most common withmore than a million cases diagnosed each year in the United States alone.
'We know specifically the damage in DNA, the exact spot that causes basal cell carcinomas. It's been known for years. So they actually measured that exact DNA damage where the sunlight causes the change that causes cancer and it (TPF 50) prevents it,' explains dermatologist Doctor David McDaniel of the Laser and Cosmetic Center
in Virginia Beach.
Clinical studies show TPF 50 prevents skin aging and some cancers caused by the sun's damaging UVA and UVB rays at a cellular level.
'So, it's blocking the burning rays. It's blocking the ultra-violet aging rays and it's helping protect your DNA from the damage that leads to everything from lost collagen/elastic fibers to non-melanoma skin cancer,' says Dr. McDaniel.
According to its maker, T-P-F 50 is three products in one: your traditional SPF 50 sunscreen, antioxidant protection and D-N-A protection.
McDaniel says this new class of sunscreen is a major breakthrough in sun protection.
'This will probably give people (with skin cancer)more comfort and freedom, who are perhaps avoiding things they enjoy doing. So, properly applied and reapplied, this gives a level of protection never had before.'
Dr. McDaniel suggests users target high-risk areas like the face, neck, chest, hands and shins.
For those discouraged by the pasty-white look that often goes along with high SPF sunscreens, Dr. McDaniel says you won't find it with TPF 50. It has a light, universal tint so you won't look pasty.
TPF 50 is supposed to retail for $56 a bottle. For Allie, who says she's spent a lot of money over the years 'testing things out,' it's worth the money.
'If I could have one that I knew was gonna work, I would definitely pay for it,' she adds.
TPF 50 is recommended by the Skin Cancer Foundation
for daily use, but it is only only available through physicians offices.
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