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NORFOLK -- Farm Fresh shoppers can give a little, but those donations will be a lot at the end of the 2014 Round-Up for Children's Hospital of the King's Daughters.

Farm Fresh says customers' change over the last 13 years has added up to nearly $7 million.

The annual campaign depends on shoppers rounding up their grocery bill to the next dollar - or more - or making an outright donation at the checkout counter.

The money collected between March 27 and April 19 goes to the CHKD childhood cancer program.

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