NORFOLK--In less than three weeks, Farm Fresh customers helped raise $300,000 for the childhood cancer program at Children's Hospital of the King's Daughters.
From March 10-31, customers were asked to 'round up' their purchases to the next dollar.
The check was presented Wednesday, July 10 at CHKD in Norfolk.
Farm Fresh President Bill Parker said, 'Almost $200,000 was raised in our stores from customers rounding up and through special in-store events, and the Farm Fresh Charitable Foundation 'rounded-up' the in-store collection total to make today's total donation possible.'
CHKD officials said the money benefits hundreds of children and the program follows more than 500 childhood cancer patients from across southeastern Virginia, the Eastern Shore and northeastern North Carolina.
ABC13 is proud to be a sponsor of this annual effort.
'It is a true honor to be a part of this initiative with Farm Fresh. Our support of the outstanding, and far-reaching, work of CHKD is something that gives our entire team great pride,' said ABC13 President and General Manager Brad Ramsey.
In 13 years, the Round Up effort has raised more than $7.2 million for CHKD's cancer program.