NORFOLK -- Brenda Harford has a big dream for her small business, Whole-ly Rollers,which sells rolls and sweet potato pies made using her grandma Annie Mae Langley's recipes.

'We make certain that we use the raw ingredients and make a good soft roll, and it reminds a lot of people of grandma,' explained Harford, who recently opened a location at Five Points Community Farm Market.

Since 2008, the market on Church Street has specialized in local produce sales and encouraging the establishment of businesses.

Bev Sell, founder of the market, gives entrepreneurs tough love in getting started.

'They've got to show up on time. They've got to make sure they have their permits. They've got to make sure that they are up on their taxes,' Sell told 13News Now. 'It's a lot of work. It's not all fun and games.'

'As you can see, it's a great community gathering place. You have young entrepreneurs, and old entrepreneurs, and entrepreneurs in the middle all coming and offering great services to our community, so I think it's a great place to have all this here,' said local businessman Rodney Jordan.

Bringing community together through food is how Sell likes to describe the farm market. Continuing to build on that idea, Sell is working on a plan to start a commercial community kitchen on Sewells Point Road where people can prepare foods on an hourly basis and then sell it.

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