NORFOLK -- Business was brisk at shops along Colley Avenue for Small Business Saturday, a day when shoppers skip giant chains and go small and local. .

'We love our neighborhood, and we want to support the small businesses so they stay around,' said Rachel McCall, who spent the day shopping with her family.

The small business pride at Naro Video can be seen at the cash register. There is a shrine of shredded membership cards from now-bankrupt Blockbuster Video, reminding people of the loyalty of customers that helped Naro Video survive.

'What you spend at a local business goes back into the local economy,' explained Whitney Metzger, a worker at Naro Video.

Norfolk's most famous pooch, Charles the Monarch, capitalized on the day. He signed copies of his new book at Prince Books in Downtown Norfolk.

The day provided a big boost for some artisans at Texture off Colley Avenue

'I go to small businesses to sell my jewelry all the time,' said Jennifer Stone, an artist and Norfolk native, 'so it's nice to have that camaraderie of people coming together and supporting us.'

The 2013 holiday shopping season is shorter this year with Thanksgiving falling so late in November.

Major retailers are looking to make up ground on Cyber Monday.

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