VIRGINIA BEACH, Va. — Stepping away from the stigma that typically comes with College Beach Weekend, Something in the Water attendees said the power of music is successfully bringing people together.

“College Beach Week, unfortunately, has a very negative wrap to it and I think that overall, this is trying to push that into a brighter light that’s happening,” said attendee Cory Hogan.

Festival-goers said they’re grateful Pharrell Williams put love on display in Hampton Roads, with music transcending socioeconomic, geographical and racial barriers.

“I think it’s a lot of diversity at the festival, not too much of a certain demographic and it’s just a good time,” said attendee Kavron Carr.

“Everyone of like, color, and everyone coming together in this space of so many artists that kind of represents that,” said attendee Sera Aycud. “It was kind of the best thing that he could have brought here.”

Virginia Beach Mayor Bobby Dyer said the festival successfully brought together people from all walks of life.

“By getting people here united with music and just wanting to have fun and interact with each other at a festival, I really think that sets the tone for the future,” said Dyer.

 

More SITW Information:

DAY 1: 'Something in the Water' on social media

DAY 2: 'Something in the Water' on social media