NORFOLK, Va. (WVEC) -- A local leadership group is working to make Hampton Roads attractive to Millennials.

Global Shapers Norfolk has kicked off a social media campaign aimed at showing the Millennial perspective in Hampton Roads. Using the hashtag #WeAre757Millennials, the group wants to hear from young people what the love -- or don't love -- about Hampton Roads.

The campaign hopes to highlight what makes the region attractive, including being close to the water, festivals, craft beer, and urban living.

They've also been allowing local Millennial leaders to take control of their Instagram page for a day, to let them show off what a day in the life is to them.

Global Shapers Norfolk hopes to share the key insights they learn with city leaders across Hampton Roads.