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New climbing, fitness center to open in Pembroke Mall

The modern rock climbing facility is expected to open in the summer of 2020.
Credit: Latitude Climbing and Fitness

VIRGINIA BEACH, Va. — The Pembroke Mall announced its latest addition Wednesday: Latitude Climbing and Fitness!

The modern rock climbing facility is expected to open in the summer of 2020.

The space, which will be over 16,000-square-feet, will feature climbing walls up to 52 feet. Anyone on Virginia Beach Boulevard will be able to see the climbing walls through the glass storefront. 

It will also feature a yoga studio, fitness and training area, and a dedicated area for kids and birthday parties.

“As we continue to transform the property, we are excited to have an entertainment concept that will create a new vibe while providing an unforgettable experience for our customers and the Pembroke community. Latitude Climbing and Fitness will be the catalyst for change, proudly launching one of the oldest Malls in America into a new and exciting decade,” said Mark Sandy, General Manager.

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