WILLIAMSBURG, Va. (WVEC) – Williamsburg city leaders are trying to attract more people to the area. They want to bring more businesses to the city, and they're eyeing one specific area.

By adding land near Colonial Williamsburg’s Visitors Center to the tourism zone, it will make it easier for developments like hotels and restaurants to build there.


City council created the Tourism Zone last year in the Northeast Triangle area of the city, offering tax incentives and development grants to businesses to attract customers and visitors to the area.

Suraj Barodia is the general manager at MainStay Suites on Capitol Landing road. He says business and traffic on the road has gone done over the years.

“Capitol Landing has been put on the back burner,” Barodia says. “I think a lot of areas need work, revamping, some help.”

City leaders say what’s important to note is:

  • The area’s proximity to I-64 and within walking distance of CW, which makes it ideal for attracting visitors,
  • The availability of property,
  • The focus on hospitality which might include a theater, art gallery or art studio, hotel/motel, timeshares, museum and of course micro-brews and restaurants,
  • City support including EDA small business grants, streetscape improvements, infrastructure improvements and possible zoning/building fee waivers.