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Bubba Wallace, Columbia Sportswear sign sponsorship deal

Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month.
Credit: AP
FILE - In this Feb. 12, 2020, file photo, Bubba Wallace takes part in an interview during NASCAR Daytona 500 auto racing media day at Daytona International Speedway in Daytona Beach, Fla. Corporate interest in Bubba Wallace has picked up momentum and NASCAR’s only black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team. Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month. (AP Photo/John Raoux)

RALEIGH, N.C. — Corporate interest in Bubba Wallace has picked up momentum and NASCAR’s only Black full-time driver has signed a new sponsor that includes funding for his Richard Petty Motorports team. 

Columbia Sportswear signed a multiyear sponsorship with Wallace as a brand ambassador that will also put the company on the No. 43 at Dover later this month. 

Columbia was drawn to Wallace as he took on a larger role as a social activist then learned Wallace also pursues outdoor activities for pleasure. 

If Wallace does not return to RPM next season, Columbia would follow him to a new team.