Wawa, a convenience store retailer known for its fresh-to-order food, alongside Comcast are geared and ready to outfit more than 700 Wawa stores in Delaware, Florida, Maryland, New Jersey, Pennsylvania and Virginia with access to free Wi-Fi.
As part of a new collaboration between the companies, Comcast Business's Enterprise Solutions unit installed the managed public/private Wi-Fi network along with managed broadband, and the team will support both services for Wawa.
Company officials say the turn to technology evolves the in-store experience. The company needed a fast, reliable Wi-Fi solution to enable a consistent experience for its mobile application, and getting online through Xfinity WiFi allows all Wawa patrons to take advantage of a free connection without having to rely on their cellular service.
"At Wawa we exist to fulfill customers lives every day, and part of this commitment means creating meaningful customer connection points that add the highest level of value and convenience," said Chief Marketing Officer Carol Jensen.
